Brand systems for beauty & service-based businesses who've outgrown one-off graphics.

Absolutely — you can browse real client case studies and brand concept work throughout the sections above, including work across hospitality, food service, and publishing, plus beauty and nail brand concepts built specifically to show what that style looks like in my work, since I know this industry runs on visuals. If you're one of my first official clients in the beauty space, you'll get extra hands-on attention as a flagship project.

Client feedback from past design and marketing projects:

"I had the pleasure of collaborating with Sam, who truly brought my visions to life. Her exceptional attention to detail and creativity in crafting compelling email campaigns surpassed my expectations. I highly recommend her services to anyone seeking a top-notch email marketing solution."— Sophia L.

"Sam demonstrated an exceptional understanding of my vision, expertly translating it into two engaging email campaigns. Her work exceeded my expectations with its creativity and meticulous attention to detail, while still leaving room for future improvements. I wholeheartedly recommend her services."— Vanessa K.

"Sam's promptness in translating my vision into an engaging email was truly commendable. The ability to deliver high-quality work within the specified timeframe added an extra layer of professionalism to the entire experience."— Lily H.

"Sam's work was of the highest quality and sent to us with a very quick turnaround time. V happy."— Twitter Banner Design project

"She did a great job and completed the project successfully."— Workbook Creation project

I focus on systems, not one-off graphics. Instead of handing you a single flyer or a random Canva template, I build you a cohesive brand kit — colors, fonts, templates, and voice — so everything you post, print, or send looks like it came from the same intentional brand.

It's also worth saying: you can find a pack of 100+ templates on Etsy for $12. The difference is that those are generic — built for no one in particular. When you work with me, every design is built around your brand and your input at each step, not a template you're left to figure out alone.

Every project starts with the essentials: a primary and secondary logo plus submark, a color palette with exact hex codes, and font selections — all wrapped up in a one-page brand guide so it's easy to stay consistent. Larger packages build on that with print collateral, digital assets, and social templates (see the packages above).

A logo is one piece of a brand — not the whole thing. Without a system around it, most business owners end up mixing five different fonts, three shades of the "same" pink, and Canva templates that don't quite match. A brand kit solves that by giving you a toolbox: everything already matches, so you're never guessing.

People decide whether to trust a nail tech, makeup artist, or esthetician before they ever sit in the chair — usually by scrolling your Instagram or landing page for five seconds. A polished, consistent look signals professionalism and quality, which directly affects whether someone books or scrolls past.

Yes — everything is built around your brand colors, your services, and your voice; these aren't generic templates with your logo slapped on. If you have existing colors, a logo, or a look you love, I build around that rather than starting from scratch. If your current branding is inconsistent or dated, I'll refine it while keeping anything your regulars already recognize.

Yes. Templates are typically built in Canva (free version compatible) or Figma, depending on what suits your project best — no special software or design experience needed on your end. You'll always have full ownership and editing access, and I'll walk you through how everything works before we wrap up. You'll receive editable Canva/Figma links, PNG/JPG exports for immediate use, and PDF or vector (AI/EPS) files for anything going to print.

Post templates for services, promotions, and testimonials; story templates (before/afters, booking reminders, price lists); highlight cover icons; and a consistent grid style so your profile looks cohesive when someone lands on it — all built to be swapped and reused, not used once and thrown away.

Starter Brand Kit: 1–2 Story templates + a 3-Post Instagram Grid Spread. Business Brand Kit: 4 Story templates + a 6-Post Instagram Grid Spread + highlight icons. Full Brand Identity: 6 Story templates + a 9-Post Instagram Grid Spread, plus everything in the Business Kit. Need more or fewer than what's listed? Packages are flexible — just ask.

The most common issues I see are outdated design that doesn't match your current branding, no clear "book now" call-to-action, poor mobile display, or slow load times — if you're not sure what's holding yours back, send it over and I'm happy to take a look. From there I start with a short audit, then rebuild around three things: a clear first impression, an obvious way to book, and design that matches your social media so the whole experience feels like one brand, with mobile-first layout since most of your clients are finding you mid-scroll on their phone.

A clean, fast, mobile-friendly site with clear service pages and consistent business info absolutely helps your local SEO — showing up when someone searches for a nail salon, makeup artist, or esthetician near them. I'm not an SEO agency, but good structure and updated content are foundational to ranking — and I'll set that foundation correctly.

A mix — I'll draft copy based on a short questionnaire or call with you, then you review and tweak so it still sounds like you. If you already have strong copy, I'll design around it.

Yes. Every project starts with a 50% deposit to begin work. I'll send the first draft for your review, make any requested changes, and once it's finalized, the remaining 50% is due before final files are delivered.

Turnaround times vary by package:

Starter Brand Kit: 5–7 business days

Business Brand Kit: 10–14 business days

Full Brand Identity: 3–4 weeks

Brand Identity + Website Design: 4–6 weeks

Timelines begin once the onboarding questionnaire, deposit, and all required materials have been received. Client response times and revision requests may affect the final delivery date.

2 rounds for a Brand Kit on its own, or 4 rounds if it's bundled with a website rebrand. Extra rounds beyond that can be added if needed.

That's exactly what your included revision round is for. After your deposit, I send the first draft, you tell me what's working and what's not, and I make those changes before anything is finalized. You're never asked for the remaining balance until you're happy with the direction.

Yes. Once final payment is made, the final logo files, templates, and brand assets belong to you.

A short onboarding form or call covering your services, target clients, any existing brand assets, and a few accounts or websites whose vibe you like — usually 20–30 minutes, plus quick feedback at 1–2 review checkpoints. I handle the heavy lifting; your job is mostly reacting to drafts.

Phone photos are perfectly fine. I'll let you know if anything needs replacing and can recommend affordable options.

Mainly email, with a Zoom call if it's helpful — usually when we're first setting things up and again at final turnover.

Yes — I'm happy to help with tweaks for up to 15 days after final turnover. After that, any additional changes would need a new inquiry and payment.

Two ways, directly:

More bookings. A cohesive, professional look builds trust faster than an inconsistent one — and trust is what turns a scroll into a booking. Most people decide whether to book before they ever message you, based purely on what they see.

Time back. Right now you're probably designing your own posts, or not posting consistently because it takes too long. A template system means you spend minutes, not hours, on content — so you can spend that time on clients instead of Canva.

This isn't an expense — it's the front door to your business, built to work for you even when you're not thinking about it.