Design systems for small businesses who outgrow one-off graphics.
I build branded template kits and promotional design — coordinated sets of social posts, flyers, and assets your team can reuse and customize without hiring a designer for every post.
Branded template systems
Multi-asset kits built in Canva so clients can customize and reuse them long after handoff.
Spooky Specials — Halloween Promo Pack
A six-template seasonal kit for service-based small businesses: promo flyer, feed post, three story templates, and a gift certificate, all sharing one consistent visual system.
Market Day — Vendor Promo Set
A modular kit for pop-up and market vendors, built with swappable fields for shop name, dates, and offers — so one system adapts across every event a vendor attends in a season.
Beauty by Sam — Salon Brand System
A complete identity build: logo mark, loyalty card, full and half service menus, and matching social templates — designed as one cohesive system from business card to Instagram post.
Real projects, real clients
Newsletters, flyers, and menu design delivered for paying clients.
Yacht Rental — Returning Customer Campaign
A two-page promotional newsletter for a boat rental company, designed to re-engage past renters with a limited-time discount across four boat listings.
Regal Quill Publishing Group — Catalog Sell Sheet
A one-page pitch flyer for an independent publishing house, designed to introduce bookstores and retail partners to the catalog and current author roster.
Nomad Eats — Breakfast & Drinks Menus
A matched pair of menu designs for a cafe, bar, and restaurant — breakfast and a mocktail/cocktail list — sharing one consistent layout system and brand voice.
Sports Betting — Twitter Banner
Client workA note on how this work is labeled: the template kits in the section above are self-directed concept work, built to demonstrate system design — not commissioned by the businesses pictured. Everything in this section was completed for paying clients.
From brief to kit
A straightforward process built for small teams without a design department.
Scope the kit
A short call or form to map out what you actually need on repeat — social posts, flyers, menus — so the system fits your real workflow, not a generic template list.
Build the system
I design the full set in Canva with shared colors, type, and layout logic, so every piece reads as one brand even when used separately.
Hand off & edit
You get editable files and a short walkthrough, so your team can swap copy, dates, and offers without coming back to me for every post.
What's in scope
A clear list — including where I'm still building depth.
Template Systems
Multi-asset Canva kits — social posts, flyers, menus, certificates — built to share one visual language.
Brand Identity
Logo marks, color systems, and type pairing for small businesses building a first real brand kit.
Social Content
Feed posts, story templates, and promo graphics designed for Instagram and Facebook.
Project Management
Client workflows managed end-to-end in ClickUp, from intake to delivery.
Data Dashboards
Power BI dashboards for small business KPIs — separate from design work, available on request.
Email Marketing
Working knowledge of Klaviyo and Benchmark for newsletters and one-off sends — not currently offering full automated campaign builds.
Let's scope your kit.
Tell me a bit about your business and what you need on repeat — I'll follow up with next steps within a couple of days.